ASA cooperate with Trends Group in “Trends Boite ”pop-up shop project

15-23-11

“Trends Boite” as the very first pop-up retail experience shop of Trends Group, has gathered the top fashion editors and buyers within the industry to select the most worth buying fashion pieces for the public. Beijing-based Trends Medis Group（TMG）is one of the biggest player in China’s fashion publishing industry, it is the publisher of 18 mainstream fashion magazines in China, including Cosmopolitian, Esquire and Harper’s BAZZAR. The first stop of Trends Boite has located in Beijing Zhongliang Plaza, from 13th to 22nd November. More than 50 international and domestic fashion designer brands have selected their signature product to present to the public. Trends Boite pop-up store emphasize the customer experience, including visual and auditory feelings. Therefore, specially designed three different styles space, namely the "Fantasy Polka Dot”, "Shadow future" and "virtual Runway" in order to provide a brand new shopping experience for customers.

ASA carried 10 fashion designer brands including Riders on the Storm, Au Jour Le Jour, Chiara Ferragni etc. to Trends Boite.